Perceived Risk on Online Store Image Towards Purchase Intention
نویسندگان
چکیده
منابع مشابه
Store brands’ purchase intention: Examining the role of perceived quality
Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...
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ژورنال
عنوان ژورنال: Research in World Economy
سال: 2019
ISSN: 1923-399X,1923-3981
DOI: 10.5430/rwe.v10n2p48